Most men treat the t-shirt as an afterthought and it shows. A plain white crew neck has its place, but there is a version of casual dressing that has a bit more going on without trying to shout about it. A considered graphic, an interesting print, a colour that earns its spot in a wardrobe rather than just filling one. That is what this collection is about.

The problem with striking t-shirts is that most of them are striking for about forty minutes and forgettable after that. We have been looking specifically at pieces where the design has some actual thought behind it, where the fabric is good enough to hold its shape after twenty washes, and where the overall effect is considered rather than loud. These are t-shirts that work as the focal point of an outfit, not as something you threw on because everything else was in the wash. The difference is always visible.