The Perfect White T-Shirt Search (Tested: 15 Brands, One Winner)
My girlfriend thinks I’m crazy. No argument here. When three dozen…okay fine, eighty-seven white t-shirts showed up at my door over the course of three weeks, her sanity – or…
Date Night Dressing: What Actually Impresses in 2025
It happened again last week at dinner with some folks from the industry. You know the drill. You notice a watch lover do a double take at your wrist. See…
The British Man’s Guide to Winter Layering That Actually Keeps You Warm
The cold in Britain isn’t like other colds in other countries. It’s damp and lingering and feels far worse than the minus- twenty arctic blast I experienced in Stockholm one…
My Accidental Primark Triumph at London Fashion Week
The first time I wore Primark to a fashion event was completely unintentional. I spilled coffee down my shirt fifteen minutes before I had to head to a presentation during…
Beyond Cologne: The Grooming Details That Actually Matter
I still remember my first experience with cologne: epic failure. Standing before my bedroom mirror at age 14, gearing up for my middle school dance with the precision and delicacy…
The Truth About British Made Clothing in 2024
When I see “Made in Britain” thrown around as marketing my bullshit detector always goes into DEFCON 1 mode. There is such a massive disconnect between how brands talk about…
Proper Knitwear That Lasts: British Brands Making Quality Jumpers
My grandmother knitted. Let me clarify – she didn’t just dabble in knitting every now and again when there was nothing better to do; she was a knitter. She could…
Why Most Brands Fail Different Body Types (And the Few That Actually Get It Right)
A little over a decade ago my brother- in- law Tom called me up and asked if I wanted to help him shop for some clothes that actually fit. Tom…
When My Kid Destroyed My $50 Shirt: The Real Truth About Spending More vs. Going Cheap
Mike, my neighbour and fellow dad-texter-extraordinaire, sent me a text last week asking for some shopping advice. Around 10 PM he texts me a picture of two polo shirts. One…
Why British Heritage Brands Still Rule After Thirty Years
My dad dusted off his Barbour jacket last month. One he’s had since I was in primary school. Wax was wearing off at the elbows and the corduroy collar had…