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July 17, 2026 British Fashion

What British Men Wear to the Office Now vs Before the Pandemic

I’ll never forget when I realised British office dressing had changed forever. I was meeting Jamie for lunch near his office in the City one of those dismal half-empty return-to-work…

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July 17, 2026 Fashion

The 5-Minute Styling Tricks That Make Cheap Clothes Look Expensive

I received a text at exactly 10: 47PM that said: “Hey I need your help! I’m meeting Sarah’s parents tomorrow and I have nothing to wear. How can I make…

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July 17, 2026 Blog British Fashion

I Spent a Week Dressing Like Different British TV Characters (And Learned Way Too Much About Myself)

The motivation for this week-long experiment began with my girlfriend telling me I take my intentionally-small wardrobe too seriously. While watching Sherlock reruns one lazy Sunday in February she remarked,…

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July 16, 2026 Fashion

Building a Dad Wardrobe That Works for Your Day Job AND Your Side Hustle

I never thought that I would take style advice based on watching my friend change shirts in a Starbucks bathroom, but hey…life comes at you weird like that. I was…

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July 16, 2026 Fashion

Why I’m Still Obsessed with American-Made Denim (And You Should Be Too)

Let me be honest with you: My introduction into American made jeans was purely accidental. I was wandering through some vintage shop in Brooklyn when I came across them. You…

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July 16, 2026 British Fashion

The Great British Raincoat: Beyond Burberry to Affordable Options That Actually Work

Last Tuesday, I got caught in a biblical deluge. You know the sort. The sort that pelts down from steely-grey clouds so heavily that the rain actually rebounds off the…

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July 16, 2026 Fashion Shopping

Why I Still Hunt Through Charity Shops for Quality Menswear (And You Should Too)

Do you know how you’re rifling through rails of generic polyester shirt-blouses/the same jumper your mother-in-law wore last Christmas/SOFIA MAXWELL for Target when your fingers brush against a slice of…

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July 15, 2026 Fashion

Why Your ‘Boring’ Basics Are Actually the Problem (Not the Solution)

Welcome to War on Normal Size , where we highlight interesting trends and stories from around the world of menswear. In today’s column we’re revisiting the white tank top –…

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July 15, 2026 Blog Fashion

That Time I Looked Like a Festival Fashion Disaster (And How I Fixed It)

Disclaimer: I’m about to talk about something I’m extremely self-conscious about. Back in my early festival-going years, I unwittingly dressed up as “trying too hard not to look festivaly” for…

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July 15, 2026 Fashion

Rain-Ready Trainers That Don’t Look Like Hiking Boots

I’ll never forget waking up one morning five years ago to find my trainers had risen from the dead. Not metaphysically speaking (although Jesus wears some fine sandals), but because…

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