Joe Wears

Joe Wears

  • Blog
  • British Fashion
  • Fashion
  • Shopping
  • Style
  • Trends
  • Joe’s Picks

Everyday Underwear Worth the Upgrade

HomeUnderwear and Swimwear Worth Investing InUnderwear and Swimwear Worth Investing In Worth Having in Your WardrobeEveryday Underwear Worth the Upgrade

Claire's Picks

Everyday Underwear Worth the Upgrade

0 items
Black Underwear Worth Adding to the Rotation
35 items

Black Underwear Worth Adding to the Rotation

Most men's underwear drawers tell the same story. A few greys that have lost their shape, some novelty pairs someone bought as a gift, and maybe one or two decent options that get worn constantly because everything else is quietly terrible. Black underwear tends to be the thing that fixes this without requiring much thought. It works under anything, photographs well on the rare occasions that matters, and when the fabric and cut are right it just looks considered without trying to be. We've been looking specifically at options where the waistband sits properly and doesn't roll, the fabric has enough weight to hold its shape through regular washing, and the fit doesn't bunch or ride. Those three things sound basic but most brands get at least one of them wrong. The ones here get all three right, across briefs, trunks, and boxers, depending on what you actually wear. A well organised underwear drawer is a small thing that makes a real difference.

Browse Black Underwear Worth Adding to the Rotation
Blue Underwear Worth Adding to the Rotation
18 items

Blue Underwear Worth Adding to the Rotation

Most men's underwear drawers look like a study in beige and neglect. A few greys, some blacks that have gone slightly green in the wash, and a pair of something unfortunate from a multipack bought in 2019. We think underwear is worth caring about more than that, and blue is the colour that makes the case best. It works across every skin tone, it sits apart from the default without trying to make a statement, and a well chosen pair in a proper navy or a clean mid blue just looks like someone made a decision rather than defaulted to one. What we've been paying close attention to here is fabric and cut. Cotton modal blends that don't lose their shape, waistbands that sit flat and stay there, and fits that work whether you're in tailoring or tracksuit bottoms. These are not afterthoughts. They are the ones worth making room for.

Browse Blue Underwear Worth Adding to the Rotation
Cotton Underwear Worth the Slightly Higher Price
21 items

Cotton Underwear Worth the Slightly Higher Price

Most men spend more thought on the shirt that goes over their waistband than what sits underneath it, and the result is years of cheap cotton that goes grey after ten washes and loses its shape by lunchtime. We have been there. It is not a good situation. The case for spending slightly more on underwear is not complicated. Better cotton means it breathes properly, holds its colour wash after wash, and still fits the same way six months in. The waistband does not curl. The fabric does not pill. You stop thinking about it, which is exactly what underwear should do. What we looked for here was quality cotton construction at prices that feel reasonable rather than absurd. No unnecessary branding across the waistband. No synthetic blends masquerading as premium. Just well made basics that do the job quietly and last long enough to justify the extra few pounds. The foundation of a well organised wardrobe starts earlier than most men think.

Browse Cotton Underwear Worth the Slightly Higher Price
Grey Underwear That Don't Try Too Hard
24 items

Grey Underwear That Don't Try Too Hard

Nobody is thinking hard about their underwear drawer and that is precisely the point. The men who have this right are not making a statement. They are just never dealing with fabric that pills after six washes, elastic that gives up quietly, or a fit that shifts around all day. Grey works because it disappears under almost anything without the clinical coldness of white or the heaviness of black. It is the neutral that actually functions like one. What we have been looking for specifically are cuts that sit where they are supposed to sit, fabric weights that breathe without feeling thin, and waistbands that hold their shape past the first dozen washes. Marl grey, mid grey, slate. All of it useful. None of it trying to be interesting. The best underwear you own should be the last thing on your mind once you have put it on. These are the ones that achieve exactly that.

Browse Grey Underwear That Don't Try Too Hard
The Pack Underwear Worth Knowing About
15 items

The Pack Underwear Worth Knowing About

Most men buy underwear the way they buy bin bags. Grab a multipack, don't think about it, move on. We understand the logic but we'd push back on it, because the foundation layer is where comfort actually lives and a bad one affects everything above it. Fabric that pills after three washes, waistbands that roll, cuts that bunch or ride. These are daily annoyances that a better decision eliminates entirely. The pack format is where most men shop for underwear and we're not here to talk anyone out of that. What we are here to do is point towards the packs worth buying rather than the ones you'll regret by the second wash. We've been looking at cotton and modal options with proper structure, waistbands that stay flat under trousers, and fits that work whether you're at a desk or actually moving around. Underwear doesn't need to be exciting. It needs to be right.

Browse The Pack Underwear Worth Knowing About
The Stretch Underwear Worth Knowing About
21 items

The Stretch Underwear Worth Knowing About

Most men spend almost nothing on underwear and then wonder why the rest of the outfit feels off. It starts closer to the skin than you think. Stretch fabric done properly is not a compromise. It is actually the point. The right construction moves with you, holds its shape after thirty washes, and does not dig in or bunch at the waistband. We have been paying attention to fabrics that blend a modal or micro modal base with just enough elastane to give you freedom without the whole thing going slack after a season. Cut matters too. A trunk that is slightly too long or too short throws everything above it. The options in here are from brands that have thought seriously about fit, not just branding. Some are quiet and minimal. Some have a bit more personality. All of them are worth the small upgrade from whatever you have been ignoring at the back of your drawer.

Browse The Stretch Underwear Worth Knowing About
White Underwear That Punch Above Their Price
25 items

White Underwear That Punch Above Their Price

Most men dramatically underspend on underwear and then wonder why their whites turn grey after six washes. It is one of those quiet wardrobe problems that nobody talks about but everyone notices, at least on themselves. White underwear gets worn constantly, washed hard, and expected to look clean and crisp every time. The fabric quality, the elastication, and the cut are what decide whether a pair holds up or quietly degrades into something you only wear when everything else is in the wash. We have been particularly interested in options that use long staple cotton, because it is what keeps white looking white rather than that defeated off cream that most cheaper pairs settle into. A well made brief or trunk in proper white cotton is also just a better foundation for how your clothes sit. These are the picks that deliver genuine quality without the luxury price tag attached. White underwear should not be an afterthought.

Browse White Underwear That Punch Above Their Price
  • All Products
  • Hot Products
  • New Products
  • Sale Products
Copyright © 2026
Go to top
Close

Search

View more
Close

My Account

Login

Lost your password?

Close

Cart

Shopping Cart 0

No products in the cart.

Close

Product Quick View

  • Blog
  • British Fashion
  • Fashion
  • Shopping
  • Style
  • Trends
  • Joe’s Picks
  • Shopping Cart 0
  • Login