Most men treat socks as an afterthought and it shows. Thin cotton that bags around the ankle by noon, blacks that fade to a tired grey after six washes, novelty pairs that felt funny in the shop and have lived in the drawer ever since. We’ve all been there. The thing is, a good sock is one of the easiest upgrades in a wardrobe and one of the least talked about. Merino wool for temperature regulation, a proper elasticated cuff that actually holds, a reinforced heel that doesn’t wear through in two months. These are not complicated requirements but most socks fail them. We’ve been looking at options across the board, from clean dress socks that disappear under a trouser break to more considered designs that earn their moment with a turned up hem or a clean white trainer. Socks are the last thing you put on and they finish an outfit properly. These ones do exactly that.