Logo placement on a hoodie is one of those things that looks effortless when it’s right and immediately obvious when it isn’t. A logo that’s too large reads as promotional wear. One that’s poorly positioned, badly embroidered, or printed in a font that belongs on a sports direct clearance rail undermines an otherwise decent piece entirely. We’ve spent enough time in this space to know that the brands getting it right are thinking about proportion, placement, and finish as seriously as they’re thinking about the fabric itself. A small chest hit on a midweight fleece in a considered colour. A tonal embroidery that only reveals itself up close. These are the details that make a hoodie feel like it belongs in the same rotation as your better pieces rather than getting relegated to the gym bag. The hoodies in here carry their branding with the kind of confidence that doesn’t need to shout.