Most graphic hoodies are a bad idea and the men wearing them know it on some level. The logo is too big, the print is too literal, the whole thing reads like a souvenir rather than a considered piece of clothing. But dismiss the category entirely and you miss some of the most interesting casual dressing happening right now. The graphic hoodie, done well, brings personality to an outfit that a plain fleece never can.

What we look for is restraint in the artwork, quality in the fabric, and a fit that doesn’t swallow you. A faded archive print on a heavyweight cotton. A considered placement rather than a chest full of branding. The kind of thing that works with tailored trousers as readily as it does with jeans. Not trying too hard, but clearly not an afterthought either.

The ones in here have all earned their place. Wear them like you chose them deliberately, because you did.