Red is the colour most men talk themselves out of and we think that’s a mistake. Not the aggressive, look-at-me red of a sports car. The kind of considered deep red, a burgundy leaning crimson or a faded brick tone, that anchors an outfit rather than shouting over it. A cardigan is where that colour does its best work because it sits close to the face, adds warmth without bulk, and layers over a shirt or under a jacket in a way that feels thought about rather than thrown together. We’ve been particularly focused on options where the construction holds up, the ribbing stays tight, and the weight is substantial enough to earn its place in the colder months. Worn over a white Oxford with dark trousers it’s a complete outfit. That’s the standard we’ve applied here. These are the red cardigans we’d actually buy, from brands who understand that colour in knitwear is worth doing properly.