Looking Stylish in a Small Town (Where Everyone Shops at Walmart)
Let me just get this out of the way upfront: There is one kind of fashion snobbery that drives me nuts, because I encounter it pretty regularly in my day-to-day…
I Changed One Thing About Every Outfit for 30 Days and Everyone Started Asking What Was Different
Last month I found myself glaring at my closet as if it had insulted me. It had, sort of. I was venting to my friend Sarah over coffee about how…
I Tried On 34 Pairs of High Street Jeans So You Don’t Have To – Here’s What Actually Works
It’s fittingly gross; the fluorescent-lit catacombs of Manchester’s M&S trousers-fitting dungeon. Pair number seven of today somehow pooled around my feet as I contemplated my life choices. Why had it…
Festival Gear That Works for British Weather Realities
There’s something about British festivals that wilfully deludes us each summer. Clutched triumphantly by hopeful twenty-somethings all over the country, circa May/June are unmistakable shopping bags from fashion chains heralding…
What Fashion-Conscious British Men Actually Buy from Sports Direct
On Tuesday last week, I walked into Sports Direct with an unusually-conflicted battle-storm face. Sports Direct is not where I spend my money. Hell, Sports Direct is not really where…
The Truth About ‘British Made’ Labels in 2024
My dad has got a framed sales receipt screwed to the wall in his study. It’s yellowed with age and features a stereotype traditionally ugly-man-from-Manchester font. It was given to…
How I Learned to Stop Overpacking and Actually Enjoy Traveling Light
There’s a moment that you’ve all had. You look around and realise that for however long you’ve been doing whatever you’re currently doing, you’ve been doing it wrong. Mine came…
Why I Judge People By Their Sneakers (And You Probably Do Too)
Okay. Full disclosure here: I’m shoe guy. I’ve always been shoe guy. Honestly, it’s sort of inevitable when you spend twenty-five years of your life professionally dressed in proper leather…
Why I Stopped Dreaming About Savile Row (And Found Better Value British Tailoring)
I had an existential menswear crisis moment standing in front of the mirror in my bedroom. I was wearing a blue Target suit that cost me $300, and it looked…
The British Man’s Guide to Looking Good in the Rain Without Technical Gear
I knew I had a problem when I arrived soaking wet at London Collections: Men four years ago, like many other over-confident-in-their-fashion-cleverness men before me, fully expecting that a) it…