Joe Wears

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July 23, 2026 Blog British Fashion

Why I Finally Understand What My Dad Meant About “Buy Once, Cry Once” – British Knitwear That Actually Lasts

My dad used to have a saying any time I complained about the price tag on some high-quality item I wanted to buy. “Buy once, cry once.” This was normally…

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July 22, 2026 British Fashion

The Art of British Transitional Dressing: Neither Winter Nor Summer

The best thing about British weather is that at least it gives British men something to talk about when we’re stuck in lifts with strangers on deadline weekends. But the…

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July 22, 2026 Blog Fashion

Finding Clothes That Fit When Nothing Ever Seems to Fit Right

I think I still know exactly where I was standing when my friend Carlos and I went shopping for the first time together. We’d been lifting weights together for roughly…

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July 22, 2026 Fashion

Why I Stopped Overthinking Festival Outfits (And You Should Too)

First of all, I hate myself for Latitude 2019. Not in the obvious sense; I didn’t turn up wearing brand-new white converse to a muddy field (although yes, I am…

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July 22, 2026 Blog Fashion Style

Blue-Collar Style That Works in White-Collar Settings

The saddest place to shop for clothes isn’t Avenue Z midnight drunkwear or Costco’s camo activewear section. It’s the men’s workwear department of your local department store. Those ugly lighting…

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July 21, 2026 Blog British Fashion

Why I’m Obsessed with That Weird British Thing Where Rich Guys Look Homeless

A few years ago, I went to a house party in the Cotswolds. It was one of those scenarios wherein someone I knew vaguely would send me a text along…

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July 21, 2026 Fashion

Beyond the Blue Suit: Colors That Actually Work in Professional Settings

When I purchased my first real suit at age twenty-two, it was for the wedding of a college friend. Navy blue. Brooks Brothers. Off-the-rack, with sleeves approximately one inch too…

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July 20, 2026 Blog Fashion

Western Wear for City Guys (Without Looking Like a Costume)

I’m standing in Bergdorf Goodman – the temple of Old Eastern Establishment wealth staring me straight in the face – when I witness it. A man trying on $3,000 boots.…

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July 20, 2026 British Fashion

Decoding ‘Smart Casual’ for British Social Occasions

Somewhere, right this second, someone is frantically Googling “smart casual,” open-applications Excel spreadsheet tabs upon tabs full of pubs with bottomless Sundays hovering ominously over their browsers. Who invented smart…

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July 20, 2026 Fashion

Proper Rainwear That Doesn’t Make You Look Like You’re About to Board a Trawler

The British love affair with rain isn’t going so well, is it? If by “love affair” we mean: “something that’s constantly there but you’re too frustrated by it to break…

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