{"id":4359,"count":0,"description":"Most men spend more time thinking about their outerwear than what they wear underneath it, and then wonder why the foundation of an outfit never quite feels right. Good underwear is not a luxury. It is the thing you wear closest to your body every single day, and quality at that level compounds in ways that are hard to articulate until you've experienced it. The wrong brief pulls, bunches, loses its shape after six washes, and starts to feel like an afterthought because it was one. The right one fits cleanly, stays put, and is made from fabric that actually breathes. We've been looking specifically at briefs with proper construction, meaningful fabric choices, and cuts that work for real bodies rather than mannequins. Egyptian cotton, Pima cotton, modal blends that hold their form. These are not fashion pieces but they are absolutely worth caring about. Start here and sort out the rest of the wardrobe from a better position.","link":"https:\/\/joewears.co.uk\/joespicks\/product-category\/mens-underwear-swimwear\/mens-briefs\/","name":"Briefs Worth Investing In","slug":"mens-briefs","taxonomy":"product_cat","parent":4318,"meta":[],"menu_order":0,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Briefs Worth Investing In Archives - Joe Wears<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joewears.co.uk\/joespicks\/product-category\/mens-underwear-swimwear\/mens-briefs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Briefs Worth Investing In Archives - Joe Wears\" \/>\n<meta property=\"og:description\" content=\"Most men spend more time thinking about their outerwear than what they wear underneath it, and then wonder why the foundation of an outfit never quite feels right. Good underwear is not a luxury. It is the thing you wear closest to your body every single day, and quality at that level compounds in ways that are hard to articulate until you&#8217;ve experienced it. The wrong brief pulls, bunches, loses its shape after six washes, and starts to feel like an afterthought because it was one. The right one fits cleanly, stays put, and is made from fabric that actually breathes. We&#8217;ve been looking specifically at briefs with proper construction, meaningful fabric choices, and cuts that work for real bodies rather than mannequins. Egyptian cotton, Pima cotton, modal blends that hold their form. These are not fashion pieces but they are absolutely worth caring about. Start here and sort out the rest of the wardrobe from a better position.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joewears.co.uk\/joespicks\/product-category\/mens-underwear-swimwear\/mens-briefs\/\" \/>\n<meta property=\"og:site_name\" content=\"Joe Wears\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/joewears.co.uk\\\/joespicks\\\/product-category\\\/mens-underwear-swimwear\\\/mens-briefs\\\/\",\"url\":\"https:\\\/\\\/joewears.co.uk\\\/joespicks\\\/product-category\\\/mens-underwear-swimwear\\\/mens-briefs\\\/\",\"name\":\"Briefs Worth Investing In Archives - Joe Wears\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/joewears.co.uk\\\/joespicks\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/joewears.co.uk\\\/joespicks\\\/product-category\\\/mens-underwear-swimwear\\\/mens-briefs\\\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/joewears.co.uk\\\/joespicks\\\/product-category\\\/mens-underwear-swimwear\\\/mens-briefs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/joewears.co.uk\\\/joespicks\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Underwear and Swimwear Worth Investing In\",\"item\":\"https:\\\/\\\/joewears.co.uk\\\/joespicks\\\/product-category\\\/mens-underwear-swimwear\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Briefs Worth Investing In\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/joewears.co.uk\\\/joespicks\\\/#website\",\"url\":\"https:\\\/\\\/joewears.co.uk\\\/joespicks\\\/\",\"name\":\"Joe Wears\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/joewears.co.uk\\\/joespicks\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Briefs Worth Investing In Archives - Joe Wears","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/joewears.co.uk\/joespicks\/product-category\/mens-underwear-swimwear\/mens-briefs\/","og_locale":"en_US","og_type":"article","og_title":"Briefs Worth Investing In Archives - Joe Wears","og_description":"Most men spend more time thinking about their outerwear than what they wear underneath it, and then wonder why the foundation of an outfit never quite feels right. Good underwear is not a luxury. It is the thing you wear closest to your body every single day, and quality at that level compounds in ways that are hard to articulate until you&#8217;ve experienced it. The wrong brief pulls, bunches, loses its shape after six washes, and starts to feel like an afterthought because it was one. The right one fits cleanly, stays put, and is made from fabric that actually breathes. We&#8217;ve been looking specifically at briefs with proper construction, meaningful fabric choices, and cuts that work for real bodies rather than mannequins. Egyptian cotton, Pima cotton, modal blends that hold their form. These are not fashion pieces but they are absolutely worth caring about. Start here and sort out the rest of the wardrobe from a better position.","og_url":"https:\/\/joewears.co.uk\/joespicks\/product-category\/mens-underwear-swimwear\/mens-briefs\/","og_site_name":"Joe Wears","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/joewears.co.uk\/joespicks\/product-category\/mens-underwear-swimwear\/mens-briefs\/","url":"https:\/\/joewears.co.uk\/joespicks\/product-category\/mens-underwear-swimwear\/mens-briefs\/","name":"Briefs Worth Investing In Archives - Joe Wears","isPartOf":{"@id":"https:\/\/joewears.co.uk\/joespicks\/#website"},"breadcrumb":{"@id":"https:\/\/joewears.co.uk\/joespicks\/product-category\/mens-underwear-swimwear\/mens-briefs\/#breadcrumb"},"inLanguage":"en-US"},{"@type":"BreadcrumbList","@id":"https:\/\/joewears.co.uk\/joespicks\/product-category\/mens-underwear-swimwear\/mens-briefs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/joewears.co.uk\/joespicks\/"},{"@type":"ListItem","position":2,"name":"Underwear and Swimwear Worth Investing In","item":"https:\/\/joewears.co.uk\/joespicks\/product-category\/mens-underwear-swimwear\/"},{"@type":"ListItem","position":3,"name":"Briefs Worth Investing In"}]},{"@type":"WebSite","@id":"https:\/\/joewears.co.uk\/joespicks\/#website","url":"https:\/\/joewears.co.uk\/joespicks\/","name":"Joe Wears","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/joewears.co.uk\/joespicks\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/joewears.co.uk\/joespicks\/wp-json\/wp\/v2\/product_cat\/4359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joewears.co.uk\/joespicks\/wp-json\/wp\/v2\/product_cat"}],"about":[{"href":"https:\/\/joewears.co.uk\/joespicks\/wp-json\/wp\/v2\/taxonomies\/product_cat"}],"up":[{"embeddable":true,"href":"https:\/\/joewears.co.uk\/joespicks\/wp-json\/wp\/v2\/product_cat\/4318"}],"wp:post_type":[{"href":"https:\/\/joewears.co.uk\/joespicks\/wp-json\/wp\/v2\/product?product_cat=4359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}