{"id":3847,"count":18,"description":"Most men's underwear drawers look like a study in beige and neglect. A few greys, some blacks that have gone slightly green in the wash, and a pair of something unfortunate from a multipack bought in 2019. We think underwear is worth caring about more than that, and blue is the colour that makes the case best. It works across every skin tone, it sits apart from the default without trying to make a statement, and a well chosen pair in a proper navy or a clean mid blue just looks like someone made a decision rather than defaulted to one. What we've been paying close attention to here is fabric and cut. Cotton modal blends that don't lose their shape, waistbands that sit flat and stay there, and fits that work whether you're in tailoring or tracksuit bottoms. These are not afterthoughts. They are the ones worth making room for.","link":"https:\/\/joewears.co.uk\/joespicks\/product-category\/mens-underwear-swimwear\/underwear-and-swimwear-worth-investing-in-worth-having-in-your-wardrobe\/everyday-underwear-worth-the-upgrade\/blue-underwear\/","name":"Blue Underwear Worth Adding to the Rotation","slug":"blue-underwear","taxonomy":"product_cat","parent":5417,"meta":[],"menu_order":0,"yoast_head":"\nBlue Underwear Worth Adding to the Rotation Archives - Joe Wears<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joewears.co.uk\/joespicks\/product-category\/mens-underwear-swimwear\/underwear-and-swimwear-worth-investing-in-worth-having-in-your-wardrobe\/everyday-underwear-worth-the-upgrade\/blue-underwear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blue Underwear Worth Adding to the Rotation Archives - Joe Wears\" \/>\n<meta property=\"og:description\" content=\"Most men’s underwear drawers look like a study in beige and neglect. A few greys, some blacks that have gone slightly green in the wash, and a pair of something unfortunate from a multipack bought in 2019. We think underwear is worth caring about more than that, and blue is the colour that makes the case best. It works across every skin tone, it sits apart from the default without trying to make a statement, and a well chosen pair in a proper navy or a clean mid blue just looks like someone made a decision rather than defaulted to one. What we’ve been paying close attention to here is fabric and cut. Cotton modal blends that don’t lose their shape, waistbands that sit flat and stay there, and fits that work whether you’re in tailoring or tracksuit bottoms. These are not afterthoughts. 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