Why Your ‘Boring’ Basics Are Actually the Problem (Not the Solution)
Welcome to War on Normal Size , where we highlight interesting trends and stories from around the world of menswear. In today’s column we’re revisiting the white tank top –…
That Time I Looked Like a Festival Fashion Disaster (And How I Fixed It)
Disclaimer: I’m about to talk about something I’m extremely self-conscious about. Back in my early festival-going years, I unwittingly dressed up as “trying too hard not to look festivaly” for…
Rain-Ready Trainers That Don’t Look Like Hiking Boots
I’ll never forget waking up one morning five years ago to find my trainers had risen from the dead. Not metaphysically speaking (although Jesus wears some fine sandals), but because…
The Thrift Store Strategy That Finds Designer Pieces for Cheap
The first time I ever understood the appeal of vintage clothing was when I was 19 and stumbled across a 1960s Pendleton wool shirt at a Salvation Army in Chicago.…
Why I’ll Never Be “The Guy Who Always Wears X” (And You Shouldn’t Either)
Last week I was at this coffee shop in Southeast Portland and this guy walks in wearing samurai armour. Like, actual armour. Plates for shoulders and arms and… okay, maybe…
Why I Started Hunting Down the Last Real Menswear Stores (And You Should Too)
Fair warning. This blog post is about to grandpa-ify you. When my grandfather passed away last October I found myself thinking about him a lot. Sure, the usual times when…
How Asking One Simple Question Before Buying Clothes Changed Everything for Me
You ever open your closet and look at all your clothes and think you have <a href=”https://joewears.co.uk/i-tracked-every-clothing-purchase-for-a-year-the-surprising-data-on-what-was-worth-it/”>nothing to wear</a>? I used to live in that headspace. Filled my closet up…
Style Essentials: Building a Wardrobe That Works
Two in the morning on a Tuesday. Netflix asks if you’re still watching. You click “yes” aggressively because your eyes are bloodshot and you’ve been up for hours mindlessly bingeing…
I Watched Every Guy at This Coffee Shop and Realized We’re All Just Following Different Style Rules
I was sitting at a coffee shop Lincoln Park last Tuesday. It was supposed to be work sipping cafe au lait and reading campaign briefs, but really I just had…
I Wore Only M&S Clothes for a Month and This Is What Happened
Ok, let’s be real: it began as a bet. Well, more of a dare really. I was out having dinner with my editor Michael and as you do when you…